Building Successful Consumer Apps in The Age of the Humblebrag
What is the main form of content in your product?
Characteristics:
Needs to be something that everyone has common in their lives
Standard representation of something we do in our day to day, quotidian lives
Then, make that thing much more interesting than it really is somehow
OR
Make it known that you are doing something or there is something about you that you wouldn’t normally come right out and yell to the world
via Building Successful Consumer Apps in The Age of the Humblebrag.
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